Consumer Psychology

The Psychology of Color and How Retailers Can Benefit From It

From the color you pick for your customized POP display to its careful placement in the store, consumer psychology should…

How Custom Merchandising Displays Boost Your Brand (And Sales)

Your business is much more than a logo or a name, and custom merchandising displays are the messengers that help…

Can a Fantastic POP Display Improve Customer Satisfaction?

Poor customer service comes with a huge price tag.  According to Forbes magazine, poor customer service is costing businesses more…

Focusing on the Future: 7 POP Trend Predictions for 2019

No one has a crystal ball when it comes to determining future trends, however, through careful examination and study, we…

Implementing Digital Marketing Strategies Into Your Retail Display

Your biggest customer base is on the horizon, and if you’re not implementing the best digital marketing strategies, you’re going…

Nothing But Net – Building a Sports Display That Encourages Interaction and Purchases

While $13.5 billion is an impressive number, $14.5 billion is even more so. Expansions in the female retail market and…

It’s Not Too Early to Plan for Next Summer’s POP Display

The kids are back in school and the summer pictures of beach vacations and mountain hikes are recorded on your…