Why read about a video game when you can play it?
And why play a video game when you can experience it?
Imagine this: a video game custom retail display that does more than let you “test drive” the game controllers. Envision one that actually places you in the game.
For example, a racing video game. The customer is in an actual driver’s seat, surrounded by screens and a sophisticated sound system.
This takes the shopping experience to a whole new level thanks to innovative POP display design that utilizes high tech elements.
In-store consumers crave an exceptional ambiance to take them from browsing to the checkout counter, and businesses are utilizing more high tech elements in their POP display designs.
Now, artificial intelligence and digital signage are helping retailers further customize the shopping experience.
Use Technology in POP Displays to Give Shoppers the Experience They Crave
The standard, one-dimensional display simply isn’t going to cut it in today’s marketplace.
The retail landscape is becoming more and more competitive. Despite what the alarmists have said, online shopping has not brought about the end of brick-and-mortar stores.
But a transformation has occurred.
More consumers are demanding a shopping experience, seeking ambiance and interaction.
When roughly 70 percent of purchases happen in the store, it’s easy to see the importance of the POP display. Static signs aren’t enough to get the job done. Innovative POP display designs are needed to remain competitive.
We’ll take a look at a few high-tech elements you should consider adding to your custom retail displays.
Digital Signage for Custom Retail Displays
When combined with sophisticated computer software, the power of digital signage can open up a world of new possibilities. According to Shopify, 68 percent of customers stated that digital signage would make them more likely to buy the products advertised.
But perhaps even more interesting is that 44 percent said it would cause them to buy the advertised product instead of the one they had planned to purchase!
Digital signage can make a huge difference, but it’s important to implement it in a way that is inviting and complementary of your retail environment and the “feel” of your store.
If you aren’t using digital signage, there’s a good chance your competition is—digital signage installations have grown almost 40 percent each year. Most of these are purchased by members of the retail industry, which comprises 25 percent of sales.
Artificial Intelligence and POP Display Design
Artificial intelligence (AI) is becoming a key player in the retail landscape, and more custom retail displays are taking advantage of it.
AI has inundated our lives, and roughly 77 percent of consumers use some type of AI device or service regularly. It’s also one of the three main trends that digital marketers are watching.
The trends are consumer personalization (28.6 percent), voice search (21.23 percent) and AI (25.6 percent), according to Shopify.
One way is to implement the power of AI is by using a high definition screen coupled with a program that is able to recognize shoppers and greet them by name.
Through AI, the customer will be shown items that they might be interested in based upon previous shopping habits.
An example of this seamless shopping experience was recounted in Vogue: Business online magazine where shoppers at a Hong Kong store could either sign in using a membership code or a facial scan.
AI then assessed the shopper’s personal taste in clothes based upon what they are wearing and utilized interactive retail displays to provide recommendations.
Answer Customer Questions, In Real-Time
Does your display utilize the ability to answer a customer’s questions while he or she is at your display?
By doing so, whether through an online chat or through access to a frequently asked questions format, your customer spends more time at your display, which in turn makes it more likely that they will purchase your product.
Let McIntyre Manufacturing Take Your Display to the Next Level
We believe in results. Perhaps that’s why we’ve created award-winning displays (such as this one we did for The Naked Bee) for years. But we believe in something else. We believe in quality. We believing in working together with our clients as a team.
We don’t succeed unless you do. That’s why we offer the highest level of customer service. As our customer, you should expect nothing less. Find out what we can do for you and how we can produce stellar results for your customized POP display.
Since 1977, McIntyre Manufacturing Group has created custom-designed displays with an uncompromised dedication to customer service. We utilize the latest technology and attention to detail to create the finest products with excellent craftsmanship. If you can dream it, we can create it. Contact us to see how we can bring your vision to life.